Search Engine Marketing

Jon Business Consulting > Search Engine Marketing

Search Engine Marketing for your Brand

Search Engine Marketing (SEM)

Search Engine Marketing (SEM) is one of the most cost effective ways to reach your buyer persona when they are actively searching for information that relates to your advertising message.

Known as Google Adwords or Pay-Per-Click (PPC), it is a marketing strategy to get your ads in front of your targetted audience who are searching for products or services using keywords or phrases that triggers your ads. Advertisers bid on keyword phrases relevant to their target market and pays for the ad once it is clicked by a potential client.

Advantages of Search Engine Marketing (SEM)

Reach your potential clients instantly and generate revenues quckly
Create Geo-targeted search ads to reach peolple at the right time and place
Target your buyer persona through optimised ads and grow your business
Increase website traffic through ad visibility and reinforce branding
No minimum advertising spend and you can choose when your ads are shown
Performance and return on investment (ROI) can be measured

Today is not about "get the traffic" - it's about "getting the targetted and relevant traffic" - Adam Audette

Search engine marketing tailored to your business needs

Your pay-per-click advertising will be managed skilfully to help attract prospects to your website and convert them to paying customers.The Ad Spend is separate from management fee. The Ad Spend goes to Google to place your ads on their Search Engine and the network of sites.

All our packages includes (Search campaign creation):

Account Audit
Competitor analysis
Positive and negative keywords research and configuration.
Campaign Setup & Optimization
Ad group creation and Ad Extensions
Audience Targeting
Technical configuration (budget, bid, ad scheduling).
Demographic configuration (age, gender, language, location, device and platform)
Bid adjustment and management
Conversion tracking and ROI Analysis
Comprehensive performance report

Choose Your Search Engine Marketing Package Today

Search Engine Marketing Basics

£490*

Search campaign creation
1 product/service
Up to 3 ads
Ad Spend up to £1500
Delivery time: 18 days
Duration: 30 days

*(excluding VAT)

To SHOP

Search Engine Marketing Standard

Search Engine Marketing Premium

£990*

Search campaign creation
5 product/service
Up to 20 ads
A/B Testing
Review and recommendation on the landing page
Ad Spend up to £5000
Delivery time: 18 days
Duration: 30 days

*(excluding VAT)

TO SHOP

How it works

What you’ll get

As stated above, all packages include Search campaign creation (SCC). In addition to the SSC is the individual Search engine marketing package which consists of the basic, standard, and optimum package. Therefore, if you have opted for the standard package, you will get the services as outlined in the SCC in addition to the services in the search engine marketing standard package.

We aim to deliver genuine value to our clients by delivering a distinctive experience as promised by our band. To this effect, we consider our clients as co-creators in the implementation process with the objective to deliver a better personalised service. This we make possible, by engaging with our clients on multiple levels to capture their expectations.

Get Huge Discounts – Get this deal Today!
3 Months: 5% Discount
6 Months: 10% Discount
12 Months: 20% Discount
24 Months: 30% Discount
(Ongoing SEM)

We also offer custom design services to our clients. If you have any questions or particular needs, get in touch. Please email us at sales@jonconsulting.co.uk or alternatively, use our contact form. We will get back to you as soon as possible.

The Order Process

Once your order has been processed, a questionnaire will be emailed to you to complete and return to us. This process will allow us to learn more about your business idea and your products/services and also your goals for paid search advertisements.

Your answers will guide us in building our list using google keyword planner.

A complete keyword list will be sent to you for review, recommendation and approval.

What information will I provide

The information you will provide will help us get organised to set clear goals for your search engine marketing. We need a clear objective of what you hope to achieve so that our search engine marketing plan aligns with your search engine objectives. Remember, these are what we will measure our results against and we are determined to impact your actual business outcomes positively.
All information provided will be kept confidential. We would require amongst other things;

Maximum amount you want to spend per click (Bid)
Amount you want to pay for the entire campaign (budget)
Target audience
Landing page

Other valuable information

You retain control of your monthly spend, we’ll deliver the best ROI
We will monitor your campaign performance, revise and remove non-performing ads, keywords or entire ad groups.
Ongoing testing and optimisation
We will experiment with the most relevant options, carefully monitoring the impact of your paid digital advertising efforts, then adjusting them accordingly. This is the best way to discover the models which will reap the most rewarding results for your business.