An eCommerce website is a sales channel between your brand and your customers. An innovative, well-designed and managed eCommerce website can provide the advantage a brand needs to conduct its eCommerce activities successfully.
The objectives of your eCommerce website are to market your products/services and maximise profit/shareholder value. Brands are investing in setting up eCommerce websites to sell their goods/services as trading online is becoming more popular and lucrative.
Creating an eCommerce website for such a purpose requires businesses not only to reflect their strategic initiatives but also to create value for their customers.
When a business decides to go online, its presence must be appropriate to the needs of the business and should focus on supporting its business goals. In addition, such a website serves as a communication channel for information transfer and communication, a platform for transacting, an interface for providing customer service, and a facilitator for marketing initiatives.


