Search engine optimisation (SEO) is the process of enabling a web site to appear in top result lists of a search engine for some certain keywords.
It is an easy and effective way to introduce and market your brand by using a web page. In order to achieve this, information related to the brand is obtained by using search engines. In a competitive business environment, moving up to top lists can be achieved by using search engine optimization.
It is important to have an effective, well-structured and good-looking web page to introduce your brand, services or products to your buyer persona. But it is also important for your buyer persona to search and find your brand’s web page on a search engine easily.
There are many different factors that enable a web site to move up top results or for your buyer persona to find your brand’s web page.



