Search Engine Optimisation
Jon Business Consulting > Search Engine Optimisation

Search Engine Optimisation (SEO) for your Website

Search engine optimisation (SEO) is the process of enabling a web site to appear in top result lists of a search engine for some certain keywords.

It is an easy and effective way to introduce and market your brand by using a web page. In order to achieve this, information related to the brand is obtained by using search engines. In a competitive business environment, moving up to top lists can be achieved by using search engine optimization.

It is important to have an effective, well-structured and good-looking web page to introduce your brand, services or products to your buyer persona. But it is also important for your buyer persona to search and find your brand’s web page on a search engine easily.

There are many different factors that enable a web site to move up top results or for your buyer persona to find your brand’s web page.

Today it's not about "get the traffic" - it's about "get the targetted and relevant traffic" - Adam Audette

On-Page Optimisation

On-page optimisation is the process of achieveing higher rankings in search engine result pages by optimising the structure and content of your brand’s webpages. On-page optimisaion activities influences the way in wjhich search engines interprete the content of your page.

It focuses on the elements of your website that you can control. The objective is to optimse your website for search engines algorithms and your targetted audience. It focuses on:

  • Keyword research
  • Optimise page titles and meta descriptions
  • Optimise headings and content formation
  • SEO images and other multimedia elements
  • Optimise URL structure and internal linking
Search engine optimisation (SEO) Jon Business consulting
Technical SEO Jon Business Consulting

Technical SEO

Technical SEO is the process of improving the elements on your brand’s website to rank higher in Search engine result pages (SERPs).

It focuses on making your brand’s website load faster, easier for search engine boots and spiders, crawl and understand your brand’s website.

Our technical SEO activities addresses website issues for example, website structure and speed, duplicate content, meta robots tag, dead links, robots.txt files, XML files.

We implement structured data to categorize and label elements on your webpage for search bots, secure your website (set up SSL) and we prioritise mobile friendly websites.

Content Marketing

Content marketing is the present and future of online marketing. It is providing truly relevant and useful content to your buyer persona to solve their issues or to keep them informed.

Content marketing includes things like videos, educational articles, webinars, e-books and remember, search engines rewards websites that publish quality and consistent context.

Thse contents are either informative, entertaining or educational to your targetted audience. Plan your content because, your content is only as valuable as its ability to attract your target audience.

We specialise and will manage your entire content marketing and blog activities employing the AIDA model with keywords, SEO, and leads in mind.

AIDA model Jon Business consulting
Link Building Jon Business Consulting

Link Building

Link building is important for your brand’s website because, it is a major factor in how Google ranks web pages. Website with more backlinks tend to earn higher rankings in search engine result pages.

Google is going to look at how many websites are linked to your website. Google will also  look at who is linking to your website. A link form a website like —- will have a bigger impact than a link from a new website with no page authority. In other words, links from an authoritative pages pass more authority to your website.

There are two ways to build links.

Jon Business consulting engage in natural link building rather than using black-hat-SEO. Black-hat-SEO can get your website banned from search engine result pages.

We engage in long term viability of building links with authoritative websites. Although, this process is difficult and time consuming, we believe it is better than violating Google guildelines.

Choose Your Search Engine optimisation package today

Search Engine Optimisation (SEO) Basics

£300*

On-Page Optimisation

10 Keyword research
Optimise page titles and meta descriptions
Optimise headings and content formation
SEO images and other multimedia elements
Optimise URL structure and internal linking
Up to 5 pages
Complete site audit with web site report*
*At the start and at the end of the project
Delivery time: 18 days
Duration: 30 days

*(excluding VAT)

Search Engine Optimisation (SEO) Premium

£895*

On-Page Optimisation +
Technical SEO +
Local SEO +

Content Marketing

1 blog post/week
Action plan
Schedule post

Link building
Variable depending on website theme
Delivery time: 18 days
Duration: 30 days

*(excluding VAT)

How it works

What you get

As stated above in each package price box, the services specific are related to the package name. Search engine optimisation service consist of the basic, standard, and optimum package. Therefore, if you have opted for the standard package, you will get the services outlined in the  standard package price box.

We aim to deliver genuine value to our clients by delivering a distinctive experience as promised by our band.  To this effect, we consider our clients as co-creators in the implementation process with the objective to deliver a better personalised service. This we make possible, by engaging with our clients on multiple levels to capture their expectations.

Get Huge Discounts – Get this deal Today!
3 Months: 5% Discount
6 Months: 10% Discount
12 Months: 20% Discount
24 Months: 30% Discount
(Ongoing SEM)

We also offer custom design services to our clients. If you have any questions or particular needs, get in touch. Please email us at sales@jonconsulting.co.uk or alternatively, use our contact form. We will get back to you as soon as possible.

Once your order has been processed, a questionnaire will be emailed to you to complete and return to us. This process will allow us to learn more about your business idea and your products/services.

A complete Website audit will be emailed over to you before the commencement of the optimisation process. This will enable you to have an overview of the current state of your website.

At the end of the optimisation process, a website audit report will be sent over to you. This will enable you to have an overview of the changes that have been carried out on your website, and the actual SEO position.

Clients are generally informed that SEO is a long process and should be considered a long-termed project.  It takes a while before clients start seeing noticeable results in SERPs.  We recommend ongoing SEO effort which is important to your business and provides a continuous SEO improvement.

The information you will provide will help us get organised to set clear goals for your search engine optimisation. We need a clear objective of what you hope to achieve so that our search engine optimisation plan aligns with your business objectives. Remember, these are what we will measure our results against and we are determined to impact your actual business outcomes positively.
All information provided will be kept confidential. We would require amongst other things;

  • Website URL
  • Contact person

We recommend long-term optimising for visibility on SERPs
We optimise your site in line with SEO best practices
We grow your business with high-quality, organic traffic that converts.
We use ethical white-hat SEO techniques to generate sustainable results

SUCCESS SEEMS TO BE CONNECTED WITH ACTION. SUCCESSFUL PEOPLE KEEP MOVING. THEY MAKE MISTAKES BUT, DO NOT QUIT - Conrad Hilton

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